I believe microblogs are changing society profoundly, because information can easily be past through on a world wide scale at a pace never seen before.
There are historians who explain the complete history of human kind through the pace at which people travel, I believe it’s the past information travels that makes the real difference.
So it’s logical to me that TV channels uses this much faster medium to promote their products.
Microblogs are the first medium event to be radio.
Microblogging is as important to modern society as the Roman highways where in their time, as printed has been for the Renaissance and and as newspaper, radio and television have been since their invention in the last centuries.